By Erin Meyer
Cultural differences lead to confusion, misunderstanding and needless conflict in the business world. In this article, Erin Meyer discusses the Culture Map, a first step into understanding a wider and richer array of work styles and how culture influences day-to-day collaboration.
When Sabine Dufour, a marketing manager for a French luxury goods company, moved from Paris to Chicago she was looking forward to the practicality and efficiency of working in an American environment. A few months later, she left her first performance review – the best review of her life according to her – with a smile on her face. Yet, her new American boss thought he had explained that her performance was under par and there were many necessary improvements she would need to make in order to continue with this team.
In this case cultural differences lead to confusion and misunderstanding yet neither Sabine nor her boss were aware that culture was impacting them.
About the Author
Erin Meyer (www.erinmeyer.com) is a Professor at INSEAD and an expert in cross-cultural management. She is the author of the book The Culture Map: Breaking Through the Invisible Boundaries of Multi-Cultural Business.