By Stella Lincoln
Social media influencers have become significantly famous today. Here you become a blogger/influencer and have unique content; there, you gain thousands of followers, and boom! You’re the new favorite influencer of the town.
Aside from immense popularity, these influencers today are in massive demand from brands to rebuild their infected economy. These influencers are the ones people trust, love to listen, and follow. These influencers create content in such a way that it attracts directly to the potential audience, and the leads automatically turn into customers.
Millennial Turning Social Influencers Have A Great Career
Influencers today are benefiting all; the sellers, the audience, and themselves. They charge the sellers to create content and promote their brand and, on the other hand, help people buy worthy products, and the more the people believe, the better the seller earns.
Today, 67% of marketers implement content marketing in their marketing strategy because more than 75% of the audience believes that organizations provide custom content to build good relationships with their customers, and 61% of the buyers buy products online after being influenced by custom content shared by an influencer.
So, you see the worth of an influencer. This organic marketing tactic is all brands need to nurture and retain their customers. Also, it provides no harm to anyone. The audience is getting what they need, the influencers are monetizing what they love, and businesses are thriving the way they want.
Reasons Why Millennial Today Are Aiming To Become A Social Influencer
Besides creating content for brands only, there are many reasons millennials today are going towards social media influencing. From monetizing their writing and speaking skills to have the freedom to do what they love, they are sailing through the ocean with a lot of aims.
To jot down a few, let’s start with the primary ones.
1. To Earn Money
Yes! Most Millennials turn into social influencers to earn money, or you can say to make passive money by partnering with different brands. Some famous social media influencers charge $500-$600 per post, and that is too just based on their followers’ number. Engagement and campaign length don’t count in it. Isn’t it terrific?
Most of these influencers are found on Instagram as it is one of the best social media platforms for influencers to connect with mass audiences. Every other day you’ll find a new millennial jumping into this bandwagon.
However, since the competition is challenging, small businesses prefer micro-influencers that are affordable and produce organic content. But, if you are a large enterprise and want to reach millions of audiences by a single post, consider collaborating with celebrities. They’ll charge high, but no one can beat their follower base.
2. To Share Their Experience About Different Products And Services
Many people who love munching out are now moving towards social media because they know people love to read food reviews, product reviews, and service reviews. Many of them have turned into food bloggers and publish a high-resolution picture with a detailed review about their experience from an eatery, café, or restaurant.
Some of them later are even contacted by e-commerce stores to get their product reviewed by them, followed by money after reaching a higher engagement rate, but that’s not their primary goal.
3. To Get Free PR Packages
When people see their favorite influencers receiving free PR packages, it fascinates them. Almost 14% of the influencer community is the result of greed to get free PR packages. Many Millennials who used to get glued to their YouTube watching influencers unboxing their PR packages have now turned into being one of them.
This is for sure is an ugly truth about the influencers industry but provides leverages to the targeted audience as people may find some actual worthy products they might be looking for.
4. To Generate Passive Traffic On Blogs/Websites And Landing Pages
Converting visitors into followers and followers into website traffic becomes easy when brands collaborate with their niche influencers.
In this modern era, people trust social influencers more than celebrities, and the visual content on different social media accounts fascinate them more than social Ads. Even being a student, I find their content helpful to do my assignment.
Therefore, it is easier for brands to fetch their potential audience by entering an already established community and bringing the audience to their website and landing pages with just a click from Instagram.
Influencers to generate passive traffic on sites and blogs leverages the use of business-friendly Instagram features and helps the brand bring a stream of traffic to their WWW site.
A few of these business-friendly Instagram features include:
- Instagram Stories
- Instagram IGTV
- Link In bio
5. To Get A Lot Of Followers Adoring Them
Many millennials who have excellent writing skills or love gaining popularity are starting their social media blog to have many followers adoring them. This might sound bizarre to you, but yes, it is also one reason many millennial today switches to social influencing. As far as you have a camera and a platform, you can get famous for anything.
You might know influencers who have thousands of followers and interacts with them using Instagram’s story feature. This is how they connect to their market.
For instance, if you just had your favorite breakfast and want to share it among your followers, you might end up creating a post on it or sharing it on the story. After you share the story, people would love to know what you’re having for lunch and dinner. If the content is raw, people love watching it. This way, influencers gain followers and loves getting adored by them.
6. To Teach Some Beauty And Lifestyle Hacks And Tips
Many Millennials who know lifestyle hacks, fashion trends, makeup techniques, DIYs, skincare tips are growing fast on social media. They are one the most followed social influencers category on Instagram and have the highest engagement level among the same aura.
According to First Class Dissertation UK, Starting a beauty or lifestyle blog is like killing two birds with the same stone. You can do whatever you like, have the liberty and a platform to teach the audience your favorite topic, and you are free to show your online persona with no restrictions and limitations.
7. To Motivate Young Women For Solo Travel
Traveling in these covid restrictions has become a daydream for us; however, the pre covid world bought women an array of hopes to travel alone and enjoy their life. We’ve seen many millennials who travel solo turn into social influencers to show the world’s tourist side and encourage women not just to survive but live their life to the fullest.
Few of the most famous Millennial turn into travel influencers are
- Eva Zu Beck
- Emilie Ristevski
- Tara Whiteman
- Jennifer Mel Tuffen
8. To Encourage Personal Development And Financial Independence
The successful millennial who are thriving in their business/job has started influencing others to improve their wellbeing using personal development strategies. They are making a significant contribution to financial independence and helping people achieve their goals and aims.
About the Author
Stella Lincoln is an Assistant Editor at Master Thesis, a perfect place for higher education students to buy assignment online. She is also a lifestyle blogger and loves to provide lifestyle hacks and tips to her followers.